The Dark Wraith

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Sprint Nextel’s Upstage goes down to $100

Friday, April 27, 2007

Sprint Nextel Corp. is upstaging with the Upstage.

Perhaps taking advantage of a lull in pricing changes by its larger rivals, Sprint Nextel this week slashed its price on the latest and greatest from Samsung Electronics Co. Ltd.; the Upstage music phone, a Sprint Nextel bar-style, music phone exclusive, dropped to $100 from $150 on the carrier’s Web site.

The carrier released the phone just a few weeks ago during the CTIA Wireless 2007 trade show in Orlando, Fla.

Coupled with Sprint Nextel’s decision to lower the price for downloadable music tracks from $2.50 to 99 cents, the carrier likely is looking for attention from consumers to gain traction against its rivals’ momentum.

Sprint Nextel also dropped the Samsung M610 to $130 from $150, if only to keep the Upstage from upstaging its own brethren. The carrier dropped the price on the Research In Motion Ltd. BlackBerry 8703e to $150 from $200.

Cingular and Verizon Wireless both took the week off from handset pricing changes.

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posted by Freya, 2:52 AM


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